The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of account managers and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.

• Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
• Directs the implementation of sales strategy through discussions with the area business development team
• Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
• Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
• Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
• Supports and promotes company philosophy to referral sources in the community
• Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
• Monitors current industry and marketplace changes and opportunities for competitive advantage
• Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
• Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
• Provides leadership, mentoring, coaching and development to direct reports
• Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
• Responsible for recruiting, interviewing, hiring, and training of direct reports
• Monitors turnover in the area of responsibility
• Ensures proper hiring, training, and development of newly hired staff
• Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
• Monitors metrics proactively to effect change in a positive direction before month end
• Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
• Assigned territory and area of operation can change based on business need

• Bachelor's degree in Marketing, Business Administration or related field
• Ten years experience in hospice and/or home health business development
• Proven success in the development and execution of strategic marketing plans
• Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
• A deep and broad professional network that aligns to our target client base preferred
• Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
• Strong analytical, communication, and negotiation skills
• Ability to work with remote teams with units in multiple locations
• Relationship building skills
• Excellent presentation and public speaking and sales skills

At BrightSpring Health Services, our LEGACY culture guides how we lead, how we serve, and how we show up for one another. We are committed to doing the right thing—leading with integrity, accountability, and transparency in all that we do. As part of this commitment, we share that we may use third-party artificial intelligence (AI) to process employment data in connection with our hiring processes. Any AI tool that we use always has humans in the loop; we do not use AI to automate employment decisions or to discriminate, and we do not use zip codes as proxy. Humans – our hiring leaders and recruiter – make final decisions. BrightSpring Health Services provides reasonable accommodations to qualified applicants and employees with disabilities; if you would like to request a reasonable accommodation, please contact your recruiter or send an inquiry to TalentAcquisition@brightspringhealth.com. For more information about how our company uses AI in the hiring process, contact TalentAcquisition@brightspringhealth.com.

BrightSpring Health Services and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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