Vice President of Growth
Job Overview
As Vice President of Growth, you'll lead enterprise growth strategy for a multi-state Personal Care business, driving expansion across Medicaid, Veterans Administration (VA), IDD, Private Pay, and consumer-directed models—shaping the future of how seniors and adults receive quality care. You'll own where we grow, how we win, and how growth scales—from market and segment strategy through go-to-market execution, demand generation, and performance management—with real visibility and influence at the executive table. You'll build commercial playbooks, marketing engines, and operating cadence that empower field teams to drive consistent, sustainable growth in a highly regulated environment—creating systems that enable others to succeed. This role sits at the intersection of strategy, marketing, sales enablement, and operations and partners closely with executive and regional leadership.
Responsibilities
Growth Strategy & Market Expansion
Go‑to‑Market & Commercial Design
Channel & Partnership Growth
Demand Generation & Performance Management
Leadership & Cross‑Functional Collaboration
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Qualifications
- Bachelor’s degree required; MBA preferred
- 10+ years of experience driving growth, marketing, sales, or commercial strategy within healthcare or multi-site service organizations
- Proven success scaling go to market models in regulated, state by state environments
- Proven track record scaling referral-based channels and deep familiarity with VA, IDD, or Medicaid waiver programs
- Strong strategic thinking paired with the ability to translate plans into executable playbooks
- Enterprise level ownership of growth strategy and execution, not just sales leadership
- Direct impact on service mix diversification and long term platform growth
- Opportunity to architect scalable growth infrastructure from the ground up in a mission-driven, community-based care organization
- Direct partnership with executive leadership and high visibility across the organization
- In-depth understanding of the non-medical home care and private duty nursing landscape—or strong commitment to rapidly mastering it
- Ability to balance field execution with strategic thinking.
- Strong relationship‑building, communication, and coaching skills.
- Comfort working in a multi‑site, matrixed organization.
- Commitment to quality care, compliance, and person‑centered service
- Makes sound decisions with incomplete information and demonstrates excellent business judgment in complex, ambiguous situations
- Manages and prioritizes multiple tasks and communication channels while maintaining accuracy and attention to detail.
- Communicates clearly and professionally in both oral and written formats.
- Collaborates effectively with individuals across all departments and levels and builds positive working relationships.
- Adapts to changing priorities, processes, or environments and learns new tasks as needed.
- Works effectively with minimal supervision and takes ownership of assigned responsibilities.
- Maintains professional conduct during routine and challenging interactions.
- Thrives in high-pressure environments and brings out the best in teams during challenging times
- Travel 25-75%
About Us
Notice of Use of Artificial Intelligence Tools in the Recruitment Process
At BrightSpring Health Services, our LEGACY culture guides how we lead, how we serve, and how we show up for one another. We are committed to doing the right thing—leading with integrity, accountability, and transparency in all that we do. As part of this commitment, we share that we may use third-party artificial intelligence (AI) to process employment data in connection with our hiring processes. Any AI tool that we use always has humans in the loop; we do not use AI to automate employment decisions or to discriminate, and we do not use zip codes as proxy. Humans – our hiring leaders and recruiter – make final decisions. BrightSpring Health Services provides reasonable accommodations to qualified applicants and employees with disabilities; if you would like to request a reasonable accommodation, please contact your recruiter or send an inquiry to TalentAcquisition@brightspringhealth.com. For more information about how our company uses AI in the hiring process, contact TalentAcquisition@brightspringhealth.com.
BrightSpring is an Equal Opportunity Employer.
BrightSpring Health Services and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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